I’m Oscar Florez, an Art Director & Designer based in Barcelona.

I was destined to pursue a career in creativity. My mother enrolled me in a school called “Nuevas Mentes Creativas.” If that isn’t destiny, I don’t know what is.

With over 15 years of experience, I’ve worked with agencies and brands, exploring different ways to bring ideas to life: from strategy and creative concept to design, animation, and editing. I enjoy connecting disciplines, finding new ways to tell stories, and discovering the right visual language for each idea. Because it’s not just about how something looks, but what it manages to convey.

Now, with a little less hair and a lot more experience, I still have the same curiosity to create, experiment, and take ideas a little further. And, luckily, I’m still eager to see what comes next.